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Why Do We Do It?

Thursday March 31, 2005 

Comfort may be making a comeback, but many women are still willing to endure the pain of high heels. In 1996, half of women surveyed by Porter/Novelli of Chicago said they wear heels on a daily basis, down from 60 percent in 1986. Twenty-one percent never wear them, but another 25 percent wear them sometimes.
Anyone who’s spent a day in high heels knows they don’t feel good. Among those who don’t wear heels every day, 55 percent say it’s because the shoes hurt. Even among those who wear heels daily, 72 percent agree that they “cause more discomfort than other shoes,” yet 42 percent wear them despite the pain. Seventy-three percent of those who wear heels daily say they do so to be “in fashion.” Forty-seven percent admit they wear heels to make their legs look slimmer, 43 percent to make them taller, and 40 percent to look good for men.
Nine in ten women who buy heels make sure the shoes fit properly, but this doesn’t alleviate all of the pain.

Filed Under High Heels

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