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Jimmy Choo brings high end high heels higher

Monday April 7, 2008 

jimmy-choo-silver.jpgWhile it has been the trend for shoe prices at boutiques to increase since around 2002, this year is finding the high end high heel higher than ever. It seems every major designer has the standard line of shoes ranging from $300 - $600 as they’ve had for the past few years, but now they have a super-high-end shoe as well.
Every line wants to have shoes that become exclusive, coveted more than any pair and Jimmy Choo is no exception. The way these companies create demand among already crazed fans is to make even more exclusive shoes by making them more expensive.

“Footwear is having its runway moment,” says Marshal Cohen, chief analyst for New York market research firm NPD Group. Designers are “raising the cachet of the brand by having one extravagant style, and that one makes the other pairs seem more reasonable.”

This means that high priced shoes aren’t going anywhere, because no matter the price (the shoes pictured in this post retail at $1,400) they’re selling, and ultimately the supply vs. demand is all that matters. For boutique owners as well as manufacturers.

Miuccia Prada recently was quoted as saying, “The obsession with handbags has finished for now. It feels over. It’s about shoes.”

This means these super-high end shoes are just another must-have accessory. It’s not enough to just have a pair of Jimmy Choos - the true high heel queens will be the ones sporting these super-heels, where they aren’t as likely to find someone else wearing the same style.

Filed Under By Designer, High Heels, Jimmy Choo, Trends

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One Response to “Jimmy Choo brings high end high heels higher”

  1. Handbags Blog » Jimmy Choo brings high end high heels higher on April 7th, 2008 4:07 pm

    [...] Here is the original post: Jimmy Choo brings high end high heels higher [...]

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